Our Story

About Hideaway

A sanctuary where transformation meets tranquility, and every visit feels like coming home.

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The Beginning

Built on Passion

Hideaway Hair Studio was born from a simple belief: everyone deserves a space where they can truly relax, be themselves, and leave feeling like the best version of who they are.

Founded by Annie Pursel, our studio is more than just a place to get your hair done—it's a retreat from the everyday. Nestled in Chicago's Lakeview neighborhood, we've created an intimate environment where artistry and comfort come together.

Every detail, from the welcoming atmosphere to the personalized consultations, is designed with you in mind. Because at Hideaway, it's not just about the hair—it's about the experience.

What We Stand For

Our Values

The principles that guide everything we do.

Authenticity

We believe your hair should reflect who you truly are. No cookie-cutter styles here—just personalized looks that celebrate your unique beauty.

Creativity

Hair is our art form. We stay inspired, keep learning, and bring fresh ideas to every appointment while respecting your vision.

Connection

More than just a salon, we're a community. We take time to listen, understand, and build lasting relationships with every guest.

The Team

Meet Your Stylists

A team of passionate artists dedicated to making you look and feel extraordinary.

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Founder & Stylist

Annie Pursel

With years of experience behind the chair, Annie has developed a passion for helping people discover their personal style. Her approach combines technical expertise with genuine care—taking time to understand not just what you want, but how your hair fits into your lifestyle.

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Senior Stylist

Sarah Mitchell

Sarah specializes in modern cuts and lived-in color. With a keen eye for face shapes and personal style, she creates looks that are both on-trend and uniquely you. Her clients love her calm energy and attention to detail.

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Color Specialist

Maya Chen

Maya is our color expert, known for her stunning balayage and creative color work. She stays on the cutting edge of color techniques and loves helping clients express themselves through bold or subtle transformations.

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Stylist

Jordan Taylor

Jordan brings fresh energy and creative vision to every appointment. Trained in both classic and contemporary techniques, they excel at crafting styles that work for your everyday life while making you feel extraordinary.

Ready to Transform?

Book your appointment today and discover what makes Hideaway special.